Nike shox are small hollow columns that make up the midsole of the shoe. They are mostly made of rubber, these being those which are actually called Shox. Nike shox shoes are many different formations that Shox come in, but they usually come with four circular columns in a square formation for maximum cushioning. There can also be five or six Shox, 2.5 cm high, though they may vary in height, and triangular and rectangular Shox that provide better stability. The first shoes to use the nike Shox sneakers technology were introduced in late 2000, the R4 runner, and the XT4 cross-training shoe.

Nike claims that Shox shoes not only absorb impact from heel strike while running; they also "spring back" and add more power to a runner's stride. Aside from the boost in speed, the Shox shoes also provide superior shock absorption with high-tech elastic foam

Athletes that are notable for wearing shoes with Shox technology include Vince Carter, Jermaine O'Neal, David M. West and Carlos Boozer. Some of Nike's best selling shoes include Shox shoes, like the Shox NZ and Shox Turbo, which are available in different colors. These shoes can be found for customization on NikeID, Nike's online shoe customizing site. There are numerous options like different colors and materials for the Shox, along with custom tags

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